Samsung launches Bespoke appliances

Samsung has announced the global launch of its Bespoke Home line. Americans heard first about Samsung’s Bespoke refrigerators at CES 2021, Samsung aims to broaden its sleek, custom-design offerings to the rest of the kitchen, the laundry room, and living spaces, throughout the rest of the year.

Almost after 10 years using the same-old technology, the appliance industry has been getting its fair share of shake up recently. Smart appliances can automatically release the perfect quantity of detergent into your dishwasher or washing machine, assess what you have inside your refrigerator and suggest shopping lists and recipes, and even more. With Bespoke, Samsung combines its trademark Smart Things smart technology with a design look that’s completely different from anything else on the market—plus, consumers have their say how it looks in their own homes.

Samsung's Bespoke refrigerators are now available in a few styles: 4-Door Flex (a four-door French-door), Flex Column (a single, thin column fridge), and Bottom Freezer (a single, thin column fridge with a freezer compartment at the bottom).

Customization options are also there which include panels that can be mixed and matched in 20 different colors and seven different finishes from Terra cotta to glass. Samsung even boasts a collaboration with a number of artists and designers globally, including French illustrator Thibaud Hérem (available in France, Italy, and Poland) and pop artist Andy Rementer (available in the U.S.).

Samsung will release an entire coordinating Bespoke kitchen suite adding its refrigerator in the second half of 2021, which includes an over-the-range microwave, a range, and a dishwasher. There’s also a Bespoke water purifier with an auto-clean feature that installs as a faucet, and a tiny Cube refrigerator (like for beverages or cosmetics) that has a retro-mod vibe and can fit into your decor whether it’s in the living room, bedroom, or back patio.

Rest Bespoke products set to be released in the fall include the brand new Samsung Bespoke Jet vacuum, Bespoke Cube smart air purifier the Shoe Dresser that cleans, dehumidifies, and disinfects shoes; the Air Dresser that uses air and steam to clean delicate items of clothing safely; and smart washers and dryers. The variety of Bespoke colors and finishes ranges per product category. However, Samsung's Bespoke Cube smart air purifier is set to release this fall.